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(with a little bit of The How :) )

Measuring user behaviors demands to answer questions of what, how and why. Questions of “what” come with a prerequisite to look at the start and the end. If we claim a certain behavior to be measurable, we certainly need to talk about an end state or a goal (1). And…


Evaluating user experience is essential to inform certain design and development decisions of products and services. However, it is equally essential to understand that the evaluation itself is a serious business due to the subjective nature of user experience. This is a major reason behind defining, preparing and setting up the scene that produces the carefully made evaluation protocol and eventually leads to its efficient implementation.

Often a need for a deep interpretation of design artefacts can appear in various forms and stages. The artefact can be an existing service that requires a major reform, or the first gist of an idea behind a new product waiting to have a healthy “partum”. The need can entail…


Although user experience is a relevantly recent term coined by Don Norman almost only 20 years ago with an attempt to cover its broad spectrum, it is not surprising to see that it captures the good old essence of what interactions are all about. As Bill Moggridge stated in his book Designing Interactions, the design of interactive systems inherently pursues the usefulness, while it certainly needs to embrace a deep comprehension of “what it means to us”: you, me, others, contexts and the environment through which we are all connected.

Usefulness of a design artefact is a concept majorly carried by a task-oriented nature, where one can ask questions about the effectiveness, efficiency or satisfaction derived while interacting with that artefact. However, user experience can be driven from a range of reported sensual, emotional, compositional or spatio-temporal aspects of experiences…


Since Jake and John baked and served the concept Design Sprint out in the world of complexities, its core principles and mediums derived out of this very core have been used massively to address tricky questions. Questions that thrill the business, product, design or even science audiences. Questions that, at…


Creating a gender sensitive online platform concept in a week

Gender stemmed obstacles for women carries its own historical pains while the reflection of those obstacles is equally painful in every step of the way women rightfully claim their power: where they exist, they operate, they create, they generate, they change, they make, and even more, make a difference. Fostering…

Oz

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