Evaluating user experience is essential to inform certain design and development decisions of products and services. However, it is equally essential to understand that the evaluation itself is a serious business due to the subjective nature of user experience. This is a major reason behind defining, preparing and setting up the scene that produces the carefully made evaluation protocol and eventually leads to its efficient implementation.

Although user experience is a relevantly recent term coined by Don Norman almost only 20 years ago with an attempt to cover its broad spectrum, it is not surprising to see that it captures the good old essence of what interactions are all about. As Bill Moggridge stated in his book Designing Interactions, the design of interactive systems inherently pursues the usefulness, while it certainly needs to embrace a deep comprehension of “what it means to us”: you, me, others, contexts and the environment through which we are all connected.

Since Jake and John baked and served the concept Design Sprint out in the world of complexities, its core principles and mediums derived out of this very core have been used massively to address tricky questions. Questions that thrill the business, product, design or even science audiences. Questions that, at…

Creating a gender sensitive online platform concept in a week Gender stemmed obstacles for women carries its own historical pains while the reflection of those obstacles is equally painful in every step of the way women rightfully claim their power: where they exist, they operate, they create, they generate, they change, they make, and even more, make a difference. Fostering…